Changes in Company Brand Values For the Last Year

This last year has seen major changes in the values of company brands. Apple has now taken number one as the world's most valuable consumer-based brand. It has overtaken Google and IBM, which lag behind Apple by 30 percent! Apple really has taken the lead, but it may not be too late to catch up. Meanwhile, Nintendo, Blackberry, and Nokia have lost quite a portion of their value. Meanwhile, other sides of the technology field have gained great momentum, including Facebook and Amazon. The major fluctuation in value just comes to say that the smartphone industry has taken over, leaving old Nokia and Blackberries to rot in the sun. Meanwhile, the software-based industry seems to never stop growing.

Source: BrandZ Top 100 Most Valuable Global Brands